Visitor to CustomerJourney Map

See how our integrated payment system transforms website visitors into loyal customers through every stage of their journey

Customer Journey Stages

Visitor Arrives

First Impression

User discovers your website through search, social media, or referrals

Awareness

Service Discovery

Exploring Options

Visitor browses services, compares packages, and evaluates fit for their needs

Interest

Cart Addition

Intent to Purchase

User adds services to cart, sees discounts, and begins purchase consideration

Consideration

Checkout Process

Payment Decision

Customer enters details, chooses payment method, and completes purchase

Purchase

Customer Onboarding

First Experience

New customer receives welcome communications and project kickoff

Delivery

Ongoing Relationship

Customer Success

Long-term relationship with upsells, renewals, and referrals

Retention

Visitor Arrives - Key Details

Customer Touchpoints

  • Landing on homepage
  • Viewing service pages
  • Reading case studies
  • Checking pricing

Customer Goals

  • Understand your services
  • Build initial trust
  • See value proposition

Key Metrics

Page views
Time on site
Bounce rate

Tools & Systems

Website analytics
Heat maps
User recordings

Conversion Funnel Metrics

Website Visitors
10,000100%
Service Page Views
3,50035%
Cart Additions
8758.75%
Checkout Started
5255.25%
Payments Completed
3153.15%
Repeat Customers
18960%

Optimization Strategies

Awareness Stage

  • SEO optimization for service pages
  • Social proof and testimonials
  • Clear value propositions
  • Fast loading times
Expected Impact:

Increase quality traffic by 40%

Interest Stage

  • Interactive service demos
  • Comparison tools
  • Case study showcases
  • Free consultations
Expected Impact:

Improve engagement by 60%

Consideration Stage

  • Smart discount offers
  • Bundle recommendations
  • Limited-time promotions
  • Social proof widgets
Expected Impact:

Increase cart conversion by 35%

Purchase Stage

  • Guest checkout option
  • Multiple payment methods
  • Progress indicators
  • Security badges
Expected Impact:

Reduce cart abandonment by 45%

Delivery Stage

  • Automated onboarding
  • Clear communication
  • Progress tracking
  • Expectation setting
Expected Impact:

Improve satisfaction by 50%

Retention Stage

  • Regular value delivery
  • Proactive communication
  • Upsell opportunities
  • Referral incentives
Expected Impact:

Increase CLV by 300%

Key Success Metrics

Conversion Rate

3.15%

Industry: 2.4%

Average Order Value

£1,847

+23% YoY

Customer Lifetime Value

£4,230

18 months avg

Retention Rate

68%

12 month cohort